Case study · Hospitality

Cal Serralet — Site with online bookings and multi-language menu

Traditional Catalan restaurant that wanted to show up on Google when tourists search "restaurant" nearby, and stop handling all bookings by phone.

Sector: Hospitality · Catalan cuisine · calserralet.com ↗

+340%
visits/mo in 12 months
1.9s
mobile LCP
CA·ES·EN
languages
24/7
bookings

The challenge

The restaurant had an old visual-builder site that loaded slowly, wasn't translated and sat on page 4 of Google. Bookings only by phone, losing many tourist requests that call after hours.

The solution

New site in custom code (no WordPress for maximum performance), with:

Tech stack

Custom PHP, vanilla JavaScript, MySQL, Schema.org Restaurant, Mailgun for email, Web Vitals tuning.

Results

+340% visits/month

Page-one ranking for "restaurant Castellbisbal" and variants.

Mobile LCP 1.9s

Mobile PageSpeed jumps from 32 to 92.

65% online bookings

Most bookings now come via the site, not phone.

Multi-language

Foreign visitors book in English directly.

Always-fresh menu

Chef updates the daily menu himself.

Active Schema.org

Google shows stars, hours, menu and bookings right in the SERP.

"

Now we find bookings first thing in the morning that came in at 2 AM. Before, those requests were lost.

— Joan, owner

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